A Nestlé Company Research

A Nestlà © Company Research ABSTRACT Our group has decided to choose Nestlà © Company for our research. Our study was to do a research on Nestlà © Company in general view because it would provide us with wide range of topic for example what is their favourite Nestlà © products, why the like Nestlà © products, what is their opinion on the company and others. The research would be based on information from the internet, questionnaire and interview. The questionnaire and interview was done at Tunku Abdul Rahman College in Setapak. For questionnaire and interview, all of us had decided to choose 50 students from year two Diploma in Business Administration (2DBU) students. Our key findings showed a very positive response on Nestlà © products and its brands. The results had showed that the 50 students trusted the Nestlà © Company very much. They have become a fan of the Nestlà © products over the years. Even though there was one student who was not interested with Maggi but she did like their other products and did tru sted the company. So, it was conclude that the research was satisfying because most students really liked the products so much and are a very loyal customer to Nestlà ©. They had used the products in quite long time. INTRODUCTION Background The history of Nestlà © began in Switzerland in 1867. Henri Nestle, the pharmacist had discovered nutrition food supplement to overcome the problem of malnutrition. He helps an infant who was unable to accept his mothers milk by using his product called Farine Lactee Nestlà ©. He then saves the life of the infant. Henri used his surname, which means little nest, in both company name and the logotype. Nestle means little nest which symbolises security, family and symbol of companys care and attitude to life-long nutrition. Nestlà © success with its product innovations and now has turned into world leading Food Company. Today, more than 5000 employees work in Nestlà © Company. The Nestle Company also produce more than 300 HALAL products in Malaysia such as the brand Milo, Maggie, Nescafe and Kit Kat have been trusted by household names and enjoyed for generation today. Nowadays, Nestle products are sold in every country in the world. Purposes The objective of this report is to study about Nestlà © Company in general profile. Do research on Nestlà © products and with respondents to provide opinion on Nestlà © and some improvement or suggestion. Besides, is to investigate and analysis the Nestlà © Company SWOT analysis (Strength, Weakness, Opportunities, threat). This proposal aims to provide recommendation on improvement Nestlà © products and how can Nestlà © Company satisfied their customers needs. Scope The report investigates the general profile of Nestlà © products preference by Tunku Abdul Rahman College students from Business Administration (DBU 2) only. The other Tunku Abdul Rahman campus branches are not included in this report. It focuses on Nestlà © product and how consumers think about it. They were only 50 students to survey for this report. This recommendation is to improve Nestlà © products and satisfied customer needs. If long-term solution, suggested to do more health science research to develop more nutrition level of the food. Findings from Internet Nestlà © Company owns several brands in their product such as junior food, coffee, beverages, culinary product and others as well. The brands include Milo, Nescafà ©, Nestum, Maggi and many more. Based on the Nestlà ©s sales report, MILO, Coffee mate and Nescafà © are the best products sells. Culinary product like Maggi is the following best sells. Most of the people like to drink Milo or Nescafà © at the morning as their breakfast drinks. Nowadays, there are many choices in Milo. More choices are provided to obtain their customers need. Now, Nestlà © is promoting their new product such as Milo Sejuk, Mat Kool Spiro and others to attract their customers. Many people like to buy Nestlà © Companys product because their brands are trusted. Besides that, Nestlà © Company also provides wellness quiz and tools for their beloved customers, for example BMI Calculator and Waist Hip Ratio. When using these tools, everyone can easily check for their body weight whether is standard, underweight or overweight. After that, when you know your body weight, you can control or maintain your body weight by increase your food intake or maintain your diet. Every Nestlà ©s product has a simple device called Nestlà © Nutritional Compass. It provides the product information clearly. This can help us to make healthier choice when buying their product. Apart from that, Nestlà © also provide an app to help those who are not very well in cooking. The app provides step by step cooking guide for the users. There are many recipes provide for example how to bake honey chicken, how to cook Tom Yam fried rice, how to make Chocolate Milo and others more. For those who are interest can easily try it out. It is simple to do it by just follow the pr ocedure given by. Nestlà © research and development adapt to local consumers trend in lifestyle, culture and purchasing power. (Nestlà ©, Consumer Needs) This characteristic of consumer make Nestlà © research and development more understand about customer needs and to make new products. Besides it also do nutrition research to increase the nutrition level and tasty products. It makes all products standardise and safety to be consume. Nestlà © Company offer great career opportunities for those who interested with expertise skill and be competent for those who wish to excel in their careers. Nestlà © company also provide rewarding career and further develop to who want work in Nestlà © company. Next, Nestlà © set the principle to organize their organization, and how to treat each other. The principle set by Nestlà © Companys Trust, Respect, Involvement and Pride, its motivates them to run organization in successful way. Furthermore, Nestlà © company also provide training program Nestlà © Management Trainee program) to develop strength of employee. The Nestlà © Companys looking for applicant whose holder degree cert with minimum CGPA 3.2 and active in curricular activities. Program offer by Nestlà © such as position in marketing sales, supply chain, human resource and more. Findings from Sales Table 1: Sales of Nestle Product in Year 2011 Source:Nestle:http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/About_Us/Quick-Facts-2011-EN.pdf According to Nestlà © company sales, the higher sales are powdered and liquid beverages with 18,204 sales. The products with high demanded which are Milo, Nescafà ©, and Nestea. The lower sales are mineral water at 6,526 sales. The sales of milk and Ice cream are 16,406. The products are Nestlà © NIDO, Nestlà © Coffee-mate, Nestlà © Ice cream and Dreyers. Nutrition and healthcare products have an average of sales compare to the higher sales with the sales of 9,744. Nutrition and healthcare products is such as, Nestlà © Nutrition, Nestlà © NAN, and Nestlà © Gerber. In addition, prepared dishes and cooking aids are like Maggi, Hot pockets, and Lean cuisine with 13,933 sales. The confectionary products like Kit Kat, Milo choco bar and Nestlà © Crunch with the sales of 9,065. The PetCare products have the sales of 9,764. For example products like Purina, Friskies and Dog Chow. The total sales of all Nestlà © products are 83,642 in 2011 year. The sales of 2011 have decrease 9,37 3 of sales from 2010. Findings from Nestlà © Company SWOT analysis (Strength, Weakness, Opportunities, Threats) The Strength of Nestlà © Company is having been a trusted Company over 100 years of history. Penetrate the market share easily in the early stage, because the price for the product is low and now the Nestlà © market share price is high at 54.100. Nestlà © products mix with many extensions of product lines that provide high quality brand and product that are well-known and top selling brands. For example Nestlà © brands are Milo, Maggi, Kit-Kat, Nescafà © and Hà ¤agen-Dazs. Research and development (RD) is one of the strength to Nestlà ©, it helps develop new products. Besides it helps to improve the nutrition level, taste, and safety to be consumed. However, the weakness is Nestlà © entering into the markets that are already mature and can have tough competition between competitors in the market. The complex supply chain management usually happens in rural place such as India. The factory require good working environment, hygiene and so it can produce good quality products. High distribution cost because not all product are manufacture at the country. In addition, the opportunities for Nestlà © is the company can expand their product line such as new Milo sejuk by differentiate the product. Besides it have the opportunity expand to smaller town or geographical area. It opportunity for Nestlà © is lower cost of raw material and produce product that is cheaper. Since cost is lower the manufacturer is mostly located in Asia country such as India for manufacturing goods. The Threats is Nestlà © Company has many competitors to be competing in the market. For example company like Kraft food, Hershey, Ovaltine, and Cadbury. The Changing consumer trend in products due to launch new products by competitor. Existing competitor may take over Nestlà © consumer by increasing the product lines and by giving customers the variety of choosing the products and it threatening to Nestlà ©. Nestlà © also need to follow local policy that made by governments to produce certain products or goods. Findings from interview Our group has conducted the interview on 10 students. Based on our findings, we have found out that most students have been using Maggi and Milo for so many years. Three students have been using the product for 19 years and two students have been using the product for 15 years. In addition, four students have been using it for 18 years which was the highest based on our findings. All the students have said in the interview that they like these product so much because they had been using it since they were little such as product like Milo. They like both of this product because of its taste which all of them will describe it as very tasty and delicious. Furthermore, one student describes the taste as fantastic. These students said that Maggi was convenience because it only takes about 5 minutes to prepare and usually if they already hungry they will make Maggi to eat. Besides that, it is an instant noodle that tastes good. Moreover, they also felt these product are wonderful because i t was easy to find and both of it satisfy their taste bud. Then, one student has been using these products for 3 years only. He did like the products but not too much. In addition, we found out that Milo was the highest product that they will buy because most of them like the taste of Milo. Meanwhile, a student said it was good to drink Milo for breakfast. Plus, they have been drinking Milo since they were little. Nescafà © was the second highest product they will buy. Most of them agree with the taste of Nescafà © which was tasty to drink not like some other coffee. Then, the third highest product was Kit Kat. They described Kit Kat as one of their favourite chocolate to eat because it was delicious. This is due to the taste of it which is sweet. Maggi was at fourth because of it taste and also easy to prepare for it. At fifth was ice-cream by Nestlà ©. The students like the taste of the ice-cream which was very sweet and has many flavours that they could choose from. Furthermore, some like to eat ice-cream because to cool down their body. The last product was Coco Crunch because it is a healthy cereal food to eat for breakfast. But, one person said that she will buy Nestle products depends on her needs. This is because she also likes products from other brands. Besides that, all of the students found that the nutrition information very informative. Moreover, most of them found the nutritional information helpful because it let you knew about the nutrient contains in the Nestlà © product. So, they knew how much protein, vitamin and fibre consumed by them when they eat the Nestlà © product. Plus, they also would notice what type of fat and how much does it contain in the product. In addition to that, they can monitor what types of product provide the best or good nutrients for them because they needed a lot of energy. Then, we found out most students have no complaint about Nestlà © products so far except for one student only that have a complaint. Most of them really like the products. As we could see clearly throughout the interview they had become a fan of Nestlà © products for so many years. Some student agree that the Nestlà © product was quite good compared to other brands that already been in the market. Moreover, a student said it was hard for other brands to compete with Nestlà © because Nestlà © have been producing many of good quality products in the market for so many years. Then, they have no problem with the Nestlà © products and its brands. They had been using the products for so many years and did not face any problem. The products by Nestlà © are great so they dont have anything to complaint about. But there was one student who thinks Maggi was bad. She said that it was not good for your health to be consumed often. If there is any severe case then this will threaten the Ne stlà © Company. Besides that, we also found out that most of them wanted Nestlà © to produce more products and give more choices in the market. Some of them said they could make new flavour for yogurt and ice-cream. Furthermore, they all wanted Nestlà © to lower the price of their product. So, it will be easier for them to buy the product in daily basis. Then, some said that Nestlà © could improve their product quality by following the current demand in the market and see the feedback from the market and customer. Plus, they wanted Nestle to do more promotion on their products for students so they could buy it. They also said that Nestlà © could give free gifts to their customer when they purchase the products. This could help retain their customers. Findings from Survey/Questionnaire Out of the 50 respondent from DBU year two students who took questionnaire, 49 of they satisfied with Nestlà © product and they believe that Nestlà © is trusted company because they were in market over 100 years and produce more good quality products. Besides that, Most of them agreed that it is an affordable price but yet some said that they are very expensive. According to our respondent, some said product of Nestlà © cant be consumed by every range of ages and as they give reason that coffee product is not suitable for children. Moreover, the latest product MILO SEJUK as came to many peoples mine and yet most of them said it is delicious and few of them said it is not delicious. The respondent claims that it is easy to purchase Nestlà © product at any store such as supermarket and grocery shop. In addition, we notice that the respondents are very often purchasing Nestlà © product. Lastly, There are suggestion from some student to do more promotion should be held on to increas e customers awareness and purchasing rate until its become the households brand in the market mainly. Table 2: Source from questionnaire below shows student DBU year twos most preference on Nestle product and what DBU year two student thoughts on Nestle products are. CONCLUSION The problems faced the consumer in Nestlà © Company Product is mainly on their nutritional. From our internet research we realise that many people complains about the nutrition. The first problem is nutrition for elderly, we notice that it is a large extent by a person diet and also their nutrition consumption. By taking an improper nutrition and unbalanced nutria diet can increase the risks to have disease. Secondly, Children obesity caused mainly because their consuming to much chocolate and confectionary, taking a lots of chocolate cause them to have disease in early ages. Lastly, in our research we realise that Nestle is producing less energy drinks. RECOMMENDATION Based on our research, we will like to recommend to Nestlà © to produce more products that are suitable for older people such as protein milk and cereal with necessary nutrition where every older people can make it as their daily use and also they should produce some organic product to whom are very health conscious so it can be a healthy snack. Since children obesity is increasing, Nestlà © can produce a chocolate bar with less sugar so that obesity will not increase. Moreover, Nestlà © should produce more energy drink that is suitable for all ranges such as students and people that is active in their daily life.